Why we Sponsor TradeTech Europe

We spoke to Genesis to see why they sponsor TradeTech Europe. Genesis provides freedom from legacy and replaces the buy vs. build challenge with a buy-to-build solution. Purpose-built for financial markets organizations, the Genesis low-code platform powers application development with the speed, performance and flexibility these organizations need to gain a sustained competitive edge.

Who: Gensis

Where: TradeTech Europe

When: May 2022

Benefits: Outstanding method to make your brand completely identifiable and overtake competitors by showcasing products.

This is our first time sponsoring TradeTech Europe, we chose to sponsor this year as creating brand awareness is key for us. Getting back into the real-world post pandemic, it’s also hugely important for us to meet people and create some lead generation, which are the main reasons we chose to sponsor this year.

We were really interested in seeing as broad a community as possible, which TradeTech Europe has definitely achieved with the attendees. We are focused on the buy-side as well as the sell-side, exchangers, and regulators. All the different people we wanted to meet were here, so it has been great.

The networking opportunities have been very good, with such a broad range of delegates to meet, and everyone has been really engaged.

Next year, we are hoping to do a speaking session that aligns with what we do as company. It would be beneficial as what we offer is more out of the ordinary, so holding a session would help shape the discussion with delegates.

TradeTech Europe 2022 has exceeded our expectations. Compared to many other events I have been to, everyone here had great energy right from day one. Post -pandemic, people are just happy being out and meeting face-to-face, in terms of business, social, etc. We were impressed by the number of delegates here, and their willingness of people to chat and engage.

We expected the days to be long, but us and several people we have spoken to were all pleasantly surprised at how easily the day flowed. Everyone has been extremely engaged, and we have had many impactful conversations – there has been a great dynamic. Everyone has been excited to interact and network, which created a lot of hype and buzz throughout the conference.

The organization of the event has been great. Everything we needed arrived in time, which made the whole setup super easy.

We have definitely achieved what we wanted to by sponsoring, as we were looking to boost awareness and access a wide scope of clients to meet.

We will certainly be looking into sponsoring again, as a business and what we are looking for, we need to be here.