Why we Sponsor TradeTech Europe
TradeTech Europe is the largest European gathering of buy-side firms. Although it’s mainly equity focussed, with the trend in the industry towards consolidation of trading desks it’s also an opportunity to meet traders of other asset classes, and those who are responsible for trading multiple asset classes.
An event like this is all about meeting people, and being introduced to new people. The format of the event, the schedule and the exhibit layout all lend themselves to achieving this.
At next year’s event we’re looking forward to catching up on the new trends in the industry, finding out about developments in areas we’ve talked about a lot such as the impact of regulation, and networking with lots of new people.
We measure the success of a show initially by the number of new contacts made and the number of follow ups requested. Of course it’s important to us to meet with existing customers and with sell-side brokers, liquidity providers and other vendors of complementary technologies.
But ultimately we measure the value of an event by identifying leads sourced at the event and aggregating the potential business value that we can include in our sales pipeline. Ultimately, however, the success of any marketing activity or campaign is measured in its impact on the company’s revenue.
A single sale would cover the cost of the event, the pre-event marketing campaign and the post-event follow up.
It’s always important to find some way of encouraging delegates to visit our stand/booth. The bigger the show the more important this is. This year we were able to make an announcement about our integration of two third-party technologies into our product. This gives our clients functionality not previously available from any of our competitors. This in turn generated a lot of interest, and traffic, at the event, as well as significant press coverage afterwards.
FlexTrade develops and deploys cross-asset execution management systems (EMSs) for the buy side. This enables them to trade equities, foreign exchange, fixed income and derivatives of these instruments.